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Back to School, With Too Much on Our Shoulders
Back-to-school should be a season of joy—new classrooms, new friends, new discoveries. But too often in America, it also means lockdown drills and lingering fear. Even as we face these hard truths, we can give our kids what they deserve: safety, community, and the freedom to just be children.
Read NowExpert Knowledge
Check out our qualified experts weighing in on ParentCo. categories.

Dr. Aimee Ketchum, OTD, OTR/L
Aimee is a doctor of pediatric occupational therapy and newborn massage instructor with over 20 years of experience. She’s the Creator of STEM Starts Now and founder of Aimee’s Babies, LLC.

Allison Jandu
As founder of Potty Training Consultant, Allison has created an entire community for parents to come together without judgment, ask the hard questions, and get evidence-based facts that drive potty success.

Sarah Bossio
Sarah Bossio is the owner and lead sleep expert of Your Zen Baby Sleep. She works with exhausted parents of children ages 0-8 years old to establish peaceful bedtimes and teach them to sleep through the night.

Rochelle Wainer, Ph. D.
Rochelle is an award-winning expert on early childhood development, bringing more than 25 years of experience working across different countries, industries, retailers, and brands.

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Blog posts

Back to School, With Too Much on Our Shoulders
“Back to school” now includes lockdown drills, news alerts about shootings, and the unbearable question none of us should need to ask: will my child come home?

9 Tips to Prep your Toddler for a New Baby Sibling
I’ve asked friends, parents, and experts for ways to prep my toddler for becoming a big sister and navigating the tidal wave of change that a new baby will inevitably bring.

4 Ways to Introduce Your Kids to Classical Music
Research suggests that classical music can have positive effects for children, including memory development, creativity, and self-expression. Plus, it's fun!

3 Ways to Deal With Your New Mom Identity Crisis
The truth is, you can be a mother who loves motherhood, but doesn't assume it as the whole of her identity. And that's ok.

4 Essential Truths About Camping with Kids
AA may be responsible for the popularity of the Serenity Prayer, but that doesn’t mean it isn’t perfect in other situations, like taking your kids camping.

Turn Pages into Possibilities by Making Reading Fun
Reading can be a mixed bag — some children dive into books with joy, while others equate it to a chore. How do we make reading fun? Here's where to begin.