Amy Vale is the founder of For the Cubs, a company providing comfort essentials for nervous-system care in people of all ages. Motivated by her experience as a foster parent, Amy transitioned from a successful marketing career with brands like Spotify and charity:water to entrepreneurship, to launch For the Cubs. After undergoing foster care training and her own experience with ADHD, Amy knew she found a gap in the market for nervous-system care. For the Cubs' hero product, Percy – a weighted plush bear named after her late grandfather – embodies Amy's mission to provide comfort to anyone and everyone, no matter their age.